Cookie Policy.

Last updated: January 2025

This Cookie Policy explains how Sync Sonic ("we", "us") uses cookies and similar tracking technologies when you visit our website at syncsonic.store. It describes what cookies are, the types we use, why we use them, and how you can control or disable them. By continuing to use our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function properly, improve performance, remember your preferences, and provide information to site owners. Cookies can be "persistent" (stored on your device until they expire or you delete them) or "session" (deleted automatically when you close your browser).

2. Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They enable core functionality such as maintaining your shopping cart contents, remembering your login session, processing secure payments through Stripe, and ensuring the security of your browsing session. Without these cookies, the website cannot operate correctly. Essential cookies do not collect any personally identifiable information for marketing purposes.

3. Performance and Analytics Cookies

We use Google Analytics to collect anonymised data about how visitors interact with our website. This includes information such as pages visited, time spent on each page, how you arrived at our site (search engine, direct link, social media), and your approximate geographic location (country/city level only). This data helps us understand which products and content are most popular, identify technical issues, and improve the overall user experience. Google Analytics uses cookies including _ga, _gid, and _gat. The data collected is aggregated and anonymised — we cannot identify individual users from this information.

4. Advertising Cookies

Our website displays advertisements served by Google AdSense. Google AdSense uses cookies to serve ads that are relevant to your interests based on your browsing history across the web. These cookies — including the __gads, __gpi, and NID cookies — allow Google and its advertising partners to build a profile of your interests and show you relevant advertisements on our site and other websites you visit. Google may also use web beacons and similar technologies in conjunction with these cookies.

The information collected by advertising cookies may include your IP address, browser type, pages viewed, and interactions with advertisements. This data is processed by Google in accordance with their Privacy Policy. You can opt out of personalised advertising by visiting Google Ads Settings or by using the DAA opt-out tool.

5. Third-Party Cookies

In addition to the cookies we set directly, third-party services embedded on our website may place their own cookies. These include: Stripe (for secure payment processing and fraud detection); Google Fonts (for loading web fonts used in our design); and Vercel Analytics (for monitoring website performance and speed). We do not control the cookies set by these third parties, and we recommend reviewing their respective privacy policies for more information.

6. How to Manage and Disable Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to block or delete cookies, set preferences for specific websites, and browse in "private" or "incognito" mode. Here are links to cookie management instructions for common browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

Please note that blocking or deleting certain cookies may affect the functionality of our website. For example, if you disable essential cookies, you will not be able to add items to your cart or complete a purchase.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. The updated policy will be posted on this page with a revised "last updated" date.

8. Contact Us

If you have any questions about our use of cookies, please contact us at info@syncsonic.store or call 07849 999 932.