Privacy Policy.

Last updated: January 2025

Sync Sonic ("we", "us", "our") is committed to protecting the privacy of every visitor and customer. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website at syncsonic.store, you agree to the practices described below.

1. Information We Collect

We collect personal information that you provide directly when placing orders, creating an account, subscribing to our newsletter, or submitting a contact form. This includes your full name, email address, telephone number, delivery address, and billing address. We do not collect sensitive personal data such as health information or biometric data.

2. How We Use Your Information

We use your personal information for the following purposes: processing and fulfilling your orders; communicating order status and delivery updates; providing customer support and responding to enquiries; sending marketing emails and newsletters (only when you have explicitly opted in); improving our website, products, and services based on usage patterns; detecting and preventing fraud; and complying with legal obligations. We will never sell, rent, or share your personal information with third parties for their own marketing purposes.

3. Third-Party Services

To operate our business effectively, we share limited data with trusted third-party service providers. These include: Stripe for secure payment processing (Stripe handles all card data directly — we never store or access your full card number); Royal Mail and DPD for order delivery (we share your name and delivery address); Google Analytics for understanding website traffic and usage patterns (data is anonymised); and Vercel for website hosting. Each provider is contractually bound to handle your data in accordance with UK data protection law.

4. Advertising and Google AdSense

Our website displays advertisements served by Google AdSense, a third-party advertising service provided by Google LLC. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve advertisements to you based on your browsing activity. You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of some third-party vendors' use of cookies for personalised advertising by visiting www.aboutads.info/choices. For more information about how Google uses data collected through our site, please see Google's Privacy & Terms page.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Order records are kept for six years to comply with HMRC tax requirements. Marketing consent records are retained for as long as your subscription is active. If you request deletion of your account, we will remove your personal data within 30 days, except where we are legally required to retain it.

6. Data Security

We implement industry-standard technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data transmitted between your browser and our servers is encrypted using TLS (Transport Layer Security). Payment processing is handled entirely by Stripe's PCI DSS Level 1 certified platform, and we never store, process, or have access to your full card details on our own systems.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights in relation to your personal data: the right of access (to request a copy of the data we hold about you); the right to rectification (to correct inaccurate data); the right to erasure (to request deletion of your data, subject to legal retention requirements); the right to restrict processing; the right to data portability (to receive your data in a structured, machine-readable format); and the right to object to processing, including direct marketing. To exercise any of these rights, please contact us at info@syncsonic.store. We aim to respond to all requests within 30 days.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: info@syncsonic.store or call 07849 999 932. Our registered business address is 123 E-commerce Way, London, EC1A 1BB, United Kingdom. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.